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Wednesday, April 25, 2012

The Week the Future Became Present Tense - NYTimes.com

The Week the Future Became Present Tense - NYTimes.com
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  1. RAYLOKEApril 25, 2012 at 12:07 PM

    1. Now that advertising is back, some of it won’t be. In the same week when Google and Yahoo found new traction in a reviving global advertising market, newspapers companies like McClatchy, Media General and The New York Times had to cut their way to earnings targets because display advertising, both in print and on the Web, is not coming back in the same way. The Times’s About.com, along with aggressive cost control, helped the company beat expectations by a wide margin. But the issue of cyclical (how big the ad pie is) versus secular (how big the slice of pie is) seemed to be settled. As pure digital plays started hiring, more print-oriented enterprises adjusted to a new (and apparently diminished) normal. The Times announced on Monday that it would offer buyouts, and failing that, layoffs, of 100 newsroom employees because changes in ad buying were going off during the whole down cycle in overall spend.

    (After the jump, allegations of theft, promiscuity and bad faith.)

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