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Facebook Page Reach May Be Down, But Engagement Is Healthy
ReplyDeleteJustin Lafferty on November 19, 2012 6:02 PM
Not long after Facebook made changes to its algorithm (which people often refer to as EdgeRank) in September, many page administrators started noticing greatly decreased reach. We Are Social teamed up with Socialbakers to gather some hard data on how the changes have affected pages. They found that while reach has gone way down, engagement has pretty much held steady since August.
Socialbakers and We Are Social examined 41,051 posts from 274 pages from Aug. 10 through Nov. 2, finding that the pages’ reach had decreased by an average of 40 percent: