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Friday, September 28, 2012

Facebook's MySpace Moment: Why Twitter Is Already Bigger Than Facebook - Forbes

Facebook's MySpace Moment: Why Twitter Is Already Bigger Than Facebook - Forbes
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1 comment:

  1. RAYLOKESeptember 28, 2012 at 5:37 PM

    Facebook is currently worth $60 billion. The last venture round — pre-Facebook face plant — valued Twitter at $8.4 billion.

    Facebook’s trailing twelve months of revenue is $4.33 billion (which was less than Yahoo! (YHOO) over the same period for a little perspective). Twitter’s mobile-related 2012 revenue is expected to come in around $130 million according to eMarketer.

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    So, while Twitter isn’t “bigger” than Facebook from a market cap or revenue perspective — that might take another 4 years — it is already “bigger” in a couple of important ways.

    First, as I said in a post earlier this month, Twitter already has almost double the mobile revenue that Facebook has today, even though Facebook supposedly has 7x as many monthly average users. eMarketer says that Twitter will do $130 million in mobile ad revenues this year versus Facebook’s $70 million.

    That matters because the world has gone mobile. That’s where users are and that’s where advertisers want to be.

    Facebook defenders say that they have many more users than Twitter so, after they figure out how to make money in mobile, they should easily pass Twitter on that metric.

    Yet, that’s besides the point. The real question is how did Twitter, with 7x fewer users than Facebook, so easily double Facebookon that important metric this year when both management teams equally saw the way the world was moving long before us mortal folks realized what was going on?

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